Advertising
| Ad | Spend | Conv. | Revenue | ROAS | ATC | Clicks | Impressions |
|---|---|---|---|---|---|---|---|
 Retargeting |
$355.86 | 11 | $7,783.84 | 21.9× | 65 | 485 | 10,663 |
 FW25 Image Carousel Feed 1 |
$309.70 | 5 | $5,329.71 | 17.2× | 15 | 137 | 8,445 |
 FW25 Image Carousel Feed 2 |
$34.55 | 1 | $1,970.49 | 57.0× | 9 | 14 | 1,198 |
 FW25 Image Carousel Feed 3 |
$147.18 | 1 | $1,349.45 | 9.2× | 5 | 52 | 4,506 |
 FW25 Video Stories 1 |
$75.48 | 0 | $0.00 | — | 1 | 45 | 1,749 |
 FW25 Video Stories 3 |
$35.07 | 0 | $0.00 | — | 2 | 32 | 940 |
 Montana Editorial IG/FB Feed |
$62.66 | 0 | $0.00 | — | 1 | 36 | 1,475 |
 FW23 Editorial Carousel |
$30.70 | 0 | $0.00 | — | 3 | 22 | 1,145 |
 FW25 Image Carousel Stories 3 |
$22.28 | 0 | $0.00 | — | 1 | 14 | 497 |
 FW25 Video Stories 2 |
$1.31 | 0 | $0.00 | — | 0 | 0 | 43 |
| Total — May | $1,075.71 | 18 | $16,433.49 | 15.3× | 102 | 838 | 30,688 |
All ads served to lookalike and retargeting audiences. ATC = adds to cart. Sorted by revenue.
Strategy
Google ad spend was lowered for May, while Meta spend was held near its usual level — it was performing too well to pull back. The plan is to begin tapering spend on both platforms as soon as returns start to dip.
This keeps budget concentrated where efficiency is highest and protects margin as the season progresses.
Klaviyo
Email generated $37,289 in attributed revenue this month — $27,528 from campaigns and $9,761 from automated flows.
Top Sends
The Mother's Day Flash Sale was the standout send of the month, driving the majority of campaign revenue on its own.
Worth Exploring: SMS
The list is highly engaged, with open rates well above typical retail benchmarks. That kind of engagement tends to carry over strongly to SMS, where messages are seen almost immediately and click-through generally outpaces email.
Since the store already runs on Shopify, Klaviyo's SMS adds on natively alongside the existing email program — a low-lift channel to pilot. A small opt-in test on an upcoming sale send would be a sensible way to gauge response.